- Establishment as leading quality banana supplier to organized retail in India
- Expansion into dedicated sourcing hubs for key accounts
- Forward integration into 30 Indian tier 1 and tier 2 cities
- Domestic brand ramp-up
- Ramp-up of additional procurement hubs across India
- Initiation of cooperation with GIZ for Desai Agri Academy
- Development of supply chain for local Indian market for premium quality bananas
- Trial shipments to domestic retail chains, further ramp-up of new export destinations
- Brand concept development
- Strategic investment of Deepak Fertilizers & Petrochemicals with management lead
- Proof of concept of corporate farming model
- Product portfolio optimization and focus on banana as of 2010/11
- Cooperation with Banana expert teams from Philippines for know-how transfer to India
- Ramp up of strong banana contract farming model with dedicated operations in Gujarat and Maharashtra
- Scale-up of volumes and standardization of business model
- Development of consistent volumes and quality shipments to Middle East resulting in largest ever long-term banana contract out of India
- Trial shipments to Eastern Europe -
- Acquisition of Desai Cold Storage Private Limited by CFI
- Founder Ajit Desai remains shareholder / Chairman
- Start of operations with new focus on pomegranate, mango, grapes and bananas